Building for People, Not Just Products - Talk Product Marketing with Aaron Mendoza
Joseph Diaz and product marketer Aaron Mendoza explore what product marketing is and why it matters.
From his start in product management to leading go-to-market strategy at Bill, Aaron shares how product marketers serve as strategic quarterbacks inside a business, aligning cross-functional teams, crafting messaging, and ensuring that products don’t just launch—they land.
You'll hear how product marketing overlaps with sales enablement and instructional design, what it means to build with the customer in mind, and why research, not assumptions, should guide your strategy. Whether you're in L&D, sales, or product, this episode offers insights into how teams can better communicate value and meet real needs.
What product marketers actually do (and how it differs from product management)
The role of storytelling and research in shaping product success
How to break into the field of product marketing
Differences in PMM roles at startups vs. large organizations
Why customer insights > assumptions
Strategic alignment across teams, from sales to customer success
Organizations & Communities:
Books:
Podcasts:
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Thanks for tuning in—and we’ll talk soon!
